The effects of global digitalization are most noticeable in the retail sector due to the emergence of webshops. Customers expect their online experience to be integrated with their experience in-store. Applications can provide possibilities for stores to distinguish themselves. They can be used to provide personalized discounts and shopping advice to customers. There are also more and more platforms that help customers make smarter choices by providing a space to compare retailers and share reviews.
Poopon is an app that helps parents compare and keep track of current diaper prices. The app also gives advice on cheaper alternatives based on your preferences. Diapers can be searched based on brand, size, and weight of the child. The prices are then converted to price per diaper, in order to make it as transparent as possible.